Ambuja Foundation OS
AF
Campaign
Beti Padhao Beti Kamao
Women 18-30 + Parents
Live
Anganwadi
WhatsApp
SHG meetings
Reach
34,600
+18%
Conversions
2,810
+9%
Conv. rate
8.1%
+0.4 pts
Channels
3
Multi
Channel performance
Anganwadi
30% share
WhatsApp
51% share
SHG meetings
72% share
Creative variants
A · Alumnus testimonial
Winner
B · Employer voice
Testing
C · Family income impact
Testing