Parent Engagement
Primary-grade involvement nudges and communication
AF
Parents Reached
1.9 L
+18%
Nudge Open Rate
82%
+6 pts
At-home Activity
61%
+9 pts
AI Voice Calls (Hi/Gu)
24,102
+34%
Primary-grade nudge programme
Weekly WhatsApp + voice-call nudges to primary-grade parents (Problem F)
| Grade | Theme this week | Sent | Opened | Actioned | Action rate |
|---|---|---|---|---|---|
| Grade 1 | Reading aloud 10 min/day | 4,820 | 4,104 | 2,916 | 60% |
| Grade 2 | Number games at home | 4,310 | 3,810 | 2,504 | 58% |
| Grade 3 | STEM at home — kitchen science | 3,980 | 3,320 | 2,018 | 51% |
| Grade 4 | Weekly learning card review | 3,612 | 2,905 | 1,710 | 47% |
| Grade 5 | Career Exposure Sunday | 3,204 | 2,510 | 1,408 | 44% |
At-home learning kits
Kitchen science kit — Grade 3
412 dispatched
Reading buddy printables — Grade 1-2
1,240 downloads
Career exposure booklet — Grade 5
820 dispatched
Parent progress card (sample)
Aarav Meena · Grade 3 · GPS Beawar
Attendance 94% · Reading fluency 62 wpm (target 55)
Suggested at-home activity: Kitchen density experiment
Sneha Kumari · Grade 1 · GPS Ropar
Attendance 88% · Recognises 34/40 Punjabi letters
Suggested at-home activity: Bedtime storytime script (10 min)