Outreach & Campaigns

Prototype

Evangelising courses to learners & employers

Live Campaigns

Audience Reached

1.36 L

+42k

Conversions

8,216

+2.1k

Conv. Rate

6.0%

+0.4 pts

Outreach campaigns

Evangelising courses to learners, employers and community stakeholders (Problems B & D)

Skill Se Kal — Blue Collar Dignity

Learners 18-24

Live

Community Radio

Wall Painting

Reach

82,400

Conversions

4,120

Rate

5.0%

Open playbook A/B copy

Hire From Ambuja — Employer Roadshow

Employers (MSME + Enterprise)

Live

Events

Reach

1,240

Conversions

Rate

3.7%

Open playbook A/B copy

Beti Padhao Beti Kamao

Women 18-30 + Parents

Live

Anganwadi

SHG meetings

Reach

34,600

Conversions

2,810

Rate

8.1%

Open playbook A/B copy

Green Skills Wave 2

Youth in solar corridor districts

Scheduled

School visits

Instagram Reels

Reach

18,200

Conversions

1,240

Rate

6.8%

Open playbook A/B copy

Blue-collar Dignity — wage growth calculator

Interactive calculator shown to skeptical learners & parents:

Electrician (start)

₹14,500

Yr 1

₹19,000

Yr 3 (Sr.)

₹27,500

Yr 5 (Supervisor)

₹42,000