Ambuja Foundation OS
AF
Campaign
Skill Se Kal — Blue Collar Dignity
Learners 18-24
Live
WhatsApp
Community Radio
Wall Painting
Reach
82,400
+18%
Conversions
4,120
+9%
Conv. rate
5.0%
+0.4 pts
Channels
3
Multi
Channel performance
WhatsApp
30% share
Community Radio
51% share
Wall Painting
72% share
Creative variants
A · Alumnus testimonial
Winner
B · Employer voice
Testing
C · Family income impact
Testing